Business and Management

IB Business and Management Table of Contents

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First Examination in 2009

Topic 1: Business organisation and environment

1.1 Nature of Business Activity
What is a business?

Factors of Production

Business functions

The three sectors

External Factors Affecting Business

1.2 Types of Organisation
Private Sector & Public Sector

Starting a business

Profit-based organisations

Non-profit and non governmental organisations (NGOs), including charities and pressure groups

Relationship between organizations in private and public sectors (HL only)

1.3 Organisational Objectives

The importance of objectives

Mission and Vision Statements

1.4 Stakeholders

Internal Stakeholders

External Stakeholders

Conflict between stakeholders

Resolving stakeholder conflict

Topic 2: Human Resources

2.1 Human Resources Planning

Workforce Planning

Recruitment and selection

Internal and External Recruitment

Appraisals

Training

Redundancies and Dismissal

Employment Rights (HL)

Changing Employment Patterns and Practices

Handy’s Shamrock Organization (HL)

2.2 Organizational Structure

2.3 Communication

What is Communication?

Types of Communication

Factors influencing the choice of communication method

Barriers to effective communication

Consequences of poor communication

2.4 Leadership and Management

Leadership styles

2.5 Motivation

Taylor (1911)

Maslow (1943)

McGregor (1960)

Herzberg (1959)

HL Content Theory: Mayo (1927)

HL Content Theory: McClelland (1961)

Financial and Non-financial motivation

Topic 3: Accounts and Finance

3.1 Sources of Finance

Capital and Revenue Expenditure

Internal and External Sources of Finance

Short, medium and long term sources of finance

Sources of finance for public sector organizations

3.2 Investment Appraisal

Quantitative Investment: ARR & PBP

Qualitative Investment

Quantitative investment appraisal methods (DCF & NPV) – HL only

3.3 Working Capital

Working Capital and the working capital cycle

Cash flow forecasts

Causes of cash flow problems

Managing working capital (dealing with liquidity problems)

Topic 4: Marketing

4.1 The Role of Marketing

Introduction to the Market and Marketing

Market and Product Orientation

Further Marketing Orientations (Higher Level only)

The Marketing of Goods and Services

Marketing in Non-Profit Organizations

Marketing Plans and Marketing Strategy

4.2 Marketing Planning

The Marketing Mix

Ethics of Marketing

Marketing Audits and Objectives

Market Research

Market Segmentation and Consumer Profiles
4.3 Product

Types of Products

Added Value

4.4 Price
4.5 Promotion

Objectives and Types of Promotion

Above the line Promotion

Below the Line Promotion

 

Promotional Mix

 

Topic 5: Operations Management

5.6 Innovation

Impact of innovation

How do we measure innovation?

Research & Development

5.7 Production planning

Economic Order Quantity

Just in Time

Capacity Utilization

Topic 6: Business Strategy (HL Only)